Pivot -- the intent is valid, the path is not
You're solving a real problem. Just not in a survivable way.
What holds up
- The motivation makes sense
- The pain is real
- People acknowledge the problem
What breaks
- Willingness to change behavior
- Perceived urgency
- Trust required is too high
What you can change
- Target user
- Timing
- Commitment required
Most viable new direction
Change this -- from X to Y.
Why this reduces risk: The first commitment becomes smaller and faster.
What stays the same: The core motivation.
Keep the intent. Replace the path.